Privacy Policy

Who we are

The Mayor of London, London Marathon Foundation and Sport England have come together as funders, in partnership with London Marathon Events and London Sport, to create Go! London. Go! London is an initiative which is supported by different funders and strategic partners who have pledged support to charities and civil society organisations. The support pledged includes both financial support and in-kind support.

The Go! London funding partners and Rocket Science, the grant managers for this programme, together with Sported, London Youth and evaluation partners Ecorys are subject to the EU General Data Protection Regulation (GDPR), and UK Data Protection Act 2018 regarding the handling and processing of personal data.

The initiative is coordinated by the Greater London Authority. The GLA – also known as City Hall – is London’s regional government. Registered address at City Hall, Kamal Chunchie Way, London, E16 1ZE.

What information we collect

We currently collect and process the following information: personal identifiers, contacts and characteristics (for example, name and contact details)

If you are signing up to our newsletter or to register your interest in receiving funding updates, we will store your consent, name, organisation name, job title and email address.

How we get the personal information

The personal information we process is provided to us directly by you for the following reason:

• You signed up to receive our emails/updates
• You contacted us via phone or email
• You reached out to us for any other reason

We collect personal data so that we can contact:

• people who have opted-in to hear from us by email, post, phone or SMS (consent-based contact)

Who we share this information with

Personal data collected about you (through ‘registering your interest’ or otherwise) may be shared between any of the Funders in line with the purposes set out in this privacy notice.

Third party processors:
We may ask third party processors to assist us or we may disclose your personal data to selected third party processors (such as agents, sub-contractors or third sector organisations volunteering their advice and expertise). The third party in question will be obligated to use any personal data they receive in accordance with our instructions and may not use it for their own organisation’s purposes.The Funders do not intend to share or trade personal data with third parties for commercial purposes and will only process your personal data as set out in this privacy notice, in their respective privacy notices, or as otherwise required or permitted by law.

Statistical Data

We collect statistical data about how you’ve engaged with us via our website, social media channels and email. This data is anonymised and accessed through Google Analytics and AdWords, Squarespace, Stripe, Facebook Insights, Twitter Analytics and YouTube Studio Analytics. We cannot identify you through this data.
We collect statistical information about how our website, social media and email updates are being used. This information helps us improve the services and information we offer you, by providing us with insights into what content, activities and communications styles are most popular or relevant to our supporters.

Survey and feedback data

We sometimes ask people to complete surveys to find out more about their opinions on the work we’re doing or issues related to our work. This includes feedback about services and training that we have provided.

We collect this data to understand and improve the services we provide and for use in evaluation of different areas of work as well as the design and planning for future work.
We may share this information with IT service providers who process our computer data for us (for example cloud storage) – these processors keep all data securely and cannot access it for their own use;

We will never sell your data, and we will never share it with other organisations for the purposes of their own marketing. We are not involved in any data swapping schemes.

General Data Protection Regulation requirements

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

  • Your consent. You are able to remove your consent at any time. You can do this by contacting
  • We have a contractual obligation.
  • We have a legal obligation.
  • We have a vital interest.
  • We need it to perform a public task.
  • We have a legitimate interest.

What rights you have over your data

Under data protection law, you have rights including:

  • Your right of access – You have the right to ask us for copies of your personal information, including notes made
  • Your right to rectification – You have the right to have inaccurate or incomplete information we hold about you rectified. If you believe the information, we hold about you is inaccurate or incomplete, please provide us with details and we will investigate and, where applicable, correct any inaccuracies.
  • Your right to erasure – You have the right to ask us to erase parts or all your personal information in certain circumstances.
  • Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing – If we are processing your personal information for direct marketing purposes, and you wish to object, we will stop processing your information for these purposes as soon as reasonably possible.
  • If we are processing your personal information based on our legitimate interests or for statistics, you have a right to object to our use of your information.
  • Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
  • You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

If you wish to exercise the rights of any of the above, please contact us at

How we store your personal information

Our data management takes all appropriate measures to keep your data safe electronically and (where relevant) to keep your data accurate and up to date.
Any personal information is kept on secure cloud storage. Access is restricted to staff and where strictly appropriate, to specified volunteers and only where necessary.

How long we store your personal information

We have specific criteria which determines how long we retain your information. This will vary according to legal bases under which we process it. For example, we are required to keep some personal information for tax or health and safety purposes, as well as keep a record of your interactions with us.